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CNBC India to break even by 2002

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CNBC India to break even by 2002

CNBC India is expecting to break even by early 2002. The news channel, launched last year, is a joint venture between Television Eighteen India and CNBC Asia. TV-18 has 49 per cent stake in CNBC India, while the rest is with CNBC Asia.

According to industry sources, SET India, which had expressed interest in picking up a 20 per cent stake in CNBC India, has decided against it. SET India is however in the final stages of negotiations with CNBC India to extend its present marketing and advertising contract for another 3-4 years.

CNBC India has been negotiating with several newspapers for content alliances. At present, it provides content to Mid-Day and eFE.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.