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International CNBC India to break even by 2002

CNBC India to break even by 2002

Author | NULL | Monday, Jan 01,1900 8:21 AM

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CNBC India to break even by 2002

CNBC India is expecting to break even by early 2002. The news channel, launched last year, is a joint venture between Television Eighteen India and CNBC Asia. TV-18 has 49 per cent stake in CNBC India, while the rest is with CNBC Asia.

According to industry sources, SET India, which had expressed interest in picking up a 20 per cent stake in CNBC India, has decided against it. SET India is however in the final stages of negotiations with CNBC India to extend its present marketing and advertising contract for another 3-4 years.

CNBC India has been negotiating with several newspapers for content alliances. At present, it provides content to Mid-Day and eFE.

Tags: e4m

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