CNBC India is expecting to break
even by early 2002. The news channel, launched last
year, is a joint venture between Television Eighteen
India and CNBC Asia. TV-18 has 49 per cent stake in
CNBC India, while the rest is with CNBC Asia.
According to industry sources, SET
India, which had expressed interest in picking up a 20
per cent stake in CNBC India, has decided against it.
SET India is however in the final stages of
negotiations with CNBC India to extend its present
marketing and advertising contract for another 3-4
CNBC India has been negotiating
with several newspapers for content alliances. At
present, it provides content to Mid-Day and eFE.