From starting off with just about a couple of hours of India-specific programming, CNBC India today beams almost 10 hours of local programming, and that too mostly at Indian prime time.
The channel has added about 30 new advertisers in recent times and, in all, have about 90-odd advertisers today. In viewership, CNBC is far ahead of channels like CNN and BBC, which too were targeting the socio-economic category A viewers.
CNBC India, with a penetration of nine million cable and satellite homes in India, is all set to expand its base. At present, there are about 1,500 CNBC India decoders with cable operators, which is slated to be doubled by the first half of 2001.
Commenting on CNBC’s one year operations, media analyst said that it has been doing a neat job, but they have to watch out for competition from Bloomberg, Star and NDTV who have hinted at starting business channels.