Top Story

e4m_logo.png

Home >> International >> Article

Chappar Phad Ke – Sony’s answer to KBC

10-November-2000
Font Size   16
Share
Chappar Phad Ke – Sony’s answer to KBC

That’s what Sony Entertainment Television’s answer to the game show roll is called. This one won’t have money, but expensive and limitless prizes, Chappar Phad Ke, (loosely translated as when the heavens open up.) The show will be hosted by ‘Chotte Miyan’ Govinda. To be pitted against both Star Plus’ KBC and Zee’s `Sawal Dus Crore Ka’ in prime time, the game and entertainment show — as SET prefers to call Chappar Phad Ke — goes on air from January. And, with audiences tiring a bit of the money games, Govinda will be anchor and host. While Govinda’s name as host of a SET game show has been doing the rounds for a while, an impression gained ground that Sony had backed off the game show genre after the disastrous performance of Zee’s Sawal. The show is being produced by In House Productions and will be shot at Film City. Promotions for participating in the show will begin next week which will include both write-ins or phone-ins. Unlike KBC and Sawal, the game show will not put contestants through quiz sessions alone. There will be various types of contests, including acting out a `Dumb Charade’ or even putting together props to create a figure. As the contestant goes through each level of a successful performance, he wins a `Shagun’ of Rs 101, or Rs 1,001, Rs 1,00,001 and so on.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends