Sony Entertainment TV’s Govinda-hosted game show, Jeeto Chappar Phaad Ke (JCPK), seems to be losing its appeal, with its TV rating points (TRPs) falling drastically. According to a market survey conducted by AC Nielsen (TAM), in the week ended March 17, JCPK’s TRPs touched an all-time low of 3.3 per cent on March 17, with the show ranked 34th among the top 50 programmes for the week under review. The highest rating it received was of 4.3 per cent on March 16, at the 20th spot.
The fatigue factor seems to be catching up with KBC as well. The game show has tumbled down the popularity ladder, giving way to soaps revolving around typical Indian joint families. During the week under review, KBC occupied the ninth, tenth, 11th and 12th positions, averaging only about half the audience share of the No. 1 programme, `Kyunki Saas Bhi Kabhi Bahu Thi'.
While KBC has lost out to soap operas, Star still rules the roost, with 22 of the top 50 programmes of the week credited to it. Sony had eight programmes in the top 50 list and Zee seven.
Sun TV is the surprise packet in the survey, at the second slot after Star with 13 of its programmes in the top 50 list for the week. Sun TV's highest ranked entry in the top 50 list is 'Chithi', at the 19th spot, ahead of JCPK with a TRP of 4.4 per cent.