Top Story


Home >> International >> Article

Chappar Phaad Ke gets more sponsors

Font Size   16
Chappar Phaad Ke gets more sponsors

After Videocon, a host of corporates including softdrink major Coca Cola India and consumer electronics Electrolux have come forward to sponsor Sony Entertainment Television (SET)’s proposed game-show Chappar Phaad Ke.

Confirming this, the channel’s head of sales Ms. Kacon Sethi said that the three sponsors have booked 40 to 50 second slots for a period of four months. The game show is due for release in mid-January 2001. Other large corporations including FMCG major Hindustan Lever Limited (HLL) (for Close-up and Breeze soap), Procter & Gamble (for Head & Shoulders) and Castrol have also been roped in by SET to sponsor its game show.

According to the first rate card floated by the channel, the entry rates for sponsors are Rs 2.50 to Rs 2.75 lakh per 10 seconds. Besides having at least six to eight co-sponsors, SET also plans to have a stipulated commercial time.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands