Top Story


Home >> International >> Article

Chappar Phaad Ke gets more sponsors

Font Size   16
Chappar Phaad Ke gets more sponsors

After Videocon, a host of corporates including softdrink major Coca Cola India and consumer electronics Electrolux have come forward to sponsor Sony Entertainment Television (SET)’s proposed game-show Chappar Phaad Ke.

Confirming this, the channel’s head of sales Ms. Kacon Sethi said that the three sponsors have booked 40 to 50 second slots for a period of four months. The game show is due for release in mid-January 2001. Other large corporations including FMCG major Hindustan Lever Limited (HLL) (for Close-up and Breeze soap), Procter & Gamble (for Head & Shoulders) and Castrol have also been roped in by SET to sponsor its game show.

According to the first rate card floated by the channel, the entry rates for sponsors are Rs 2.50 to Rs 2.75 lakh per 10 seconds. Besides having at least six to eight co-sponsors, SET also plans to have a stipulated commercial time.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship