After Videocon, a host of corporates including softdrink major Coca Cola India and consumer electronics Electrolux have come forward to sponsor Sony Entertainment Television (SET)’s proposed game-show Chappar Phaad Ke.
Confirming this, the channel’s head of sales Ms. Kacon Sethi said that the three sponsors have booked 40 to 50 second slots for a period of four months. The game show is due for release in mid-January 2001. Other large corporations including FMCG major Hindustan Lever Limited (HLL) (for Close-up and Breeze soap), Procter & Gamble (for Head & Shoulders) and Castrol have also been roped in by SET to sponsor its game show.
According to the first rate card floated by the channel, the entry rates for sponsors are Rs 2.50 to Rs 2.75 lakh per 10 seconds. Besides having at least six to eight co-sponsors, SET also plans to have a stipulated commercial time.