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Channels to woo viewers during the festival season

18-October-2001
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Channels to woo viewers during the festival season

With the onset of the festival season, a host of new serials, soaps and blockbuster movies are set to hit the small screen. The next three months is slated to witness the advertising spend in TV channels crossing the Rs 1,000 crore-mark. This almost represents a 40 per cent share of the annual advertising spend.

The season also marks the second-coming for game and reality TV shows. The second wave will see Madhuri Dixit host Subh Vivah on Sony while a week-end reality adventure show, Rah is expected to hit Zee towards end of October.

Sony TV's new reality show, Subh Vivah, revolves around marriage, where for the first time ever a television channel will take on the mantle of a matchmaker. The show is set to debut in early November.

Rah, Zee's adventure reality show, would involve couples traveling to exotic tourist locales such as Andamans, Ladakh, Rajasthan and Madhya Pradesh and competing amongst each other.

The jackpot would involve flats in Mumbai and cars, apart from expensive corporate gifts. Zee's other interactive show, Aap Jo Bole Haan, based on "You Decide" from Brazil's Globo TV, has still not yet caught on in the TRP game.

STAR is set launch of five new programmes staggered over the next one month, apart from several blockbuster movies and celebrity specials. These would include recently acquired software from HFCL-Channel Nine stable.

Zee has also lined up Sanjay Khan's Mahabharat, while Sony plans to introduce two new Balaji productions Kutumb and Kal over the next one-month. Also part of the line-up are several other serials including Achaanak, Dhakhan, Hubahu and Hum Hain Dilwale.

The blockbuster movies like Kaho Na Pyar Hai, Mohabbatein, Mission Kashmir and Crouching Tiger Hidden Dragon also expected to be a part of a special festival fare.

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