Top Story

e4m_logo.png

Home >> International >> Article

Channels to woo viewers during the festival season

18-October-2001
Font Size   16
Share
Channels to woo viewers during the festival season

With the onset of the festival season, a host of new serials, soaps and blockbuster movies are set to hit the small screen. The next three months is slated to witness the advertising spend in TV channels crossing the Rs 1,000 crore-mark. This almost represents a 40 per cent share of the annual advertising spend.

The season also marks the second-coming for game and reality TV shows. The second wave will see Madhuri Dixit host Subh Vivah on Sony while a week-end reality adventure show, Rah is expected to hit Zee towards end of October.

Sony TV's new reality show, Subh Vivah, revolves around marriage, where for the first time ever a television channel will take on the mantle of a matchmaker. The show is set to debut in early November.

Rah, Zee's adventure reality show, would involve couples traveling to exotic tourist locales such as Andamans, Ladakh, Rajasthan and Madhya Pradesh and competing amongst each other.

The jackpot would involve flats in Mumbai and cars, apart from expensive corporate gifts. Zee's other interactive show, Aap Jo Bole Haan, based on "You Decide" from Brazil's Globo TV, has still not yet caught on in the TRP game.

STAR is set launch of five new programmes staggered over the next one month, apart from several blockbuster movies and celebrity specials. These would include recently acquired software from HFCL-Channel Nine stable.

Zee has also lined up Sanjay Khan's Mahabharat, while Sony plans to introduce two new Balaji productions Kutumb and Kal over the next one-month. Also part of the line-up are several other serials including Achaanak, Dhakhan, Hubahu and Hum Hain Dilwale.

The blockbuster movies like Kaho Na Pyar Hai, Mohabbatein, Mission Kashmir and Crouching Tiger Hidden Dragon also expected to be a part of a special festival fare.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions