Top Story

e4m_logo.png

Home >> International >> Article

Channel Nine sells portion of its TV software library to Star

14-September-2001
Font Size   16
Channel Nine sells portion of its TV software library to Star

In a bid to reduce Kerry Packer’s loss in the country, Channel Nine plans to sell a portion of its television software library to Star. Star is buying three of Channel Nine’s top-rated shows and all the events including the Helen concert. Zee TV and Sony Entertainment Television is reviewing the remaining content for purchase.

Doordarshan had approached some individual producers in June to continue their shows on the Metro channel after HFCL-Nine’s one-year contract ended. HFCL-Nine left Doordarshan on a sour note as Prasar Bharati refused to extend their contract for the three-hour slot beyond 18 months. HFCL-Nine wanted a long-term deal.

Doordarshan may have decided not to approach HFCL-Nine to get the rights, as the national network does not have a policy of owning a library. The rights to these programmes belong to the production houses, after being aired on Doordarshan.

Getting new content on the Metro channel after Nine Gold ended on September 10 received a setback as production houses bid abysmally low to obtain the three-hour slot. Doordarshan had to change its decision and go for a half-hour sale of slots to private producers.

Star has bought the rights to Kabhi Sauten Kabhi Saheli, Kundali and Janat. The events include the series ‘Celebrate with Music’ and the Madhuri Concert.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.