Channel Guide, the ‘digital preview’ and dedicated information channel of all television programmes will be formally launched in August. The channel services aims at bridging the widening gap between the tele-media content and potential viewers' awareness.
The channel, which will be broadcasted from Thaicom 3 hot-bird satellite with footprint covering 47 countries, is programmed to provide a ready reckoner on TV shows. Its interactive menu allows viewers to explore, select and watch a variety of programmes, while browsing listings.
The channel also airs programme listings of different channels between 9 am and 11:00 p.m., reminding viewers about their favourite programme timings. Currently the free to air channel has a million strong viewership, and receives inputs from 27 major channels.
The channel is available in nine states including Maharashtra, Gujarat, Karnataka, Rajasthan, Madhya Pradesh, Andhra Pradesh, Delhi, Goa and Assam. Presently, the channel is carrying TV promos and listings for its broadcasting partners.
It plans to start charging for its air-time wherein channels like Sony or Zee or Star would be in a position to sponsor their own promos.
Out of the channel's 10 hours, five will be free to air. Of which, three will be set aside for broadcaster-sponsored promos, while local commercial will account for the remaining two hours.
The channel, which is looking at a total outlay of Rs 10 crores, is planning to include regional channels as well.