Top Story

e4m_logo.png

Home >> International >> Article

Central Monitoring Service to be revamped: I&B Ministry

08-January-2002
Font Size   16
Share
Central Monitoring Service to be revamped: I&B Ministry

The Information & Broadcasting Ministry has decided to strengthen Central Monitoring Service (CMS), to make its services more effective.

Due to its limited staff, CMS, at present, is monitoring only 15 radio and seven television channels on a regular basis.

The importance of CMS can be judged from a recent incident where Pakistan Television (PTV) had a news dispatch quoting an alleged Zee News survey that a majority of Indians were against any war with Pakistan. On checking with Zee, it was found that the channel had never carried such a report or survey.

The management of Zee Telefilms Ltd, which runs the channel, later even lodged a formal complaint with the Pakistani High Commission. Set up during the World War II to monitor Nazi propaganda, CMS shifted from Shimla to Delhi in 1981.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016