Turner entertainment’s Cartoon Network is infusing $450 million into the production and distribution of genext cartoons in India and it’s other Asian markets. Cartoon network is also set to rollout a new look channel and other frills for the Indian audience.
The fresh burst of investments by the toon channel are aimed at propping up the regional programming drive launched by the channel in India and south-east Asian markets including Taiwan and Philipines. The investment will be pumped in over a period of five years for developing Cartoon network’s original toon production and distribution.
Cartoon network has drawn some ambitious plans for the Indian market which could squeeze a sizeable part of the new investments. This drive started with the launch of their web version last month which is being used by the channel to premiere the latest toons. As part of the latest move, the channel has the Indian consumer on the top of its priority with a series of marketing and distribution initiatives.
The channel is launching a new programming strategy for the Indian market by re-packaging and rescheduling the toon genres. Also, slated for a launch is their consumer product line, which will roll out in the Indian market this October.