Top Story

e4m_logo.png

Home >> International >> Article

Cartoon Network to launch Toon Cricket 2001

02-March-2001
Font Size   16
Cartoon Network to launch Toon Cricket 2001

On the pattern of Toon Cricket '99, the channel is all set to launch its new marketing event for the season - Toon Cricket 2001. Starting at Andheri Sports Complex in Mumbai on March 4, Toon Cricket2001 will travel to Delhi's Jawaharlal Nehru Stadium on March 6. The event will be presented by the hot favourite popcorn brand, Act II Popcorn, and co-sponsored by Pim Pom (a lolly-pop brand), Cadbury's Milk Treat and Parle Fun Centre.

The objective behind organising Toon Cricket 2001 is to blur the line between the toon world and the real world. An on ground event such as this one is a good way to localise the channel. It's one of the biggest marketing initiatives undertaken by the channel Above all such events bring in more loyal viewers.

The channel has launched an aggressive integrated marketing campaign including on-ground promotions, print advertising, outdoor hoardings and cross-promotion on CartoonNetworkIndia.com.

As part of this campaign, an open float called `Toon Mobile' will tour across Delhi from March 2 to 5 to distribute the event passes. One may even find toon cricketers conducting net practice on board the Toon Mobile.Coming to Toon Cricket 2001.

There would be two teams: Inventors led by Dexter and Snackers led by Scooby Doo with eight players in each team. Among the other attractions would be the presence of cricketer Vinod Kambli, Indipop singer Devang Patel, and veejay Nikhil Chinappa. Apart from that, there would be special kiosks for children where they can explore the Website of Cartoon Network and experiment with the Web games.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...