On the pattern of Toon Cricket '99, the channel is all set to launch its new marketing event for the season - Toon Cricket 2001. Starting at Andheri Sports Complex in Mumbai on March 4, Toon Cricket2001 will travel to Delhi's Jawaharlal Nehru Stadium on March 6. The event will be presented by the hot favourite popcorn brand, Act II Popcorn, and co-sponsored by Pim Pom (a lolly-pop brand), Cadbury's Milk Treat and Parle Fun Centre.
The objective behind organising Toon Cricket 2001 is to blur the line between the toon world and the real world. An on ground event such as this one is a good way to localise the channel. It's one of the biggest marketing initiatives undertaken by the channel Above all such events bring in more loyal viewers.
The channel has launched an aggressive integrated marketing campaign including on-ground promotions, print advertising, outdoor hoardings and cross-promotion on CartoonNetworkIndia.com.
As part of this campaign, an open float called `Toon Mobile' will tour across Delhi from March 2 to 5 to distribute the event passes. One may even find toon cricketers conducting net practice on board the Toon Mobile.Coming to Toon Cricket 2001.
There would be two teams: Inventors led by Dexter and Snackers led by Scooby Doo with eight players in each team. Among the other attractions would be the presence of cricketer Vinod Kambli, Indipop singer Devang Patel, and veejay Nikhil Chinappa. Apart from that, there would be special kiosks for children where they can explore the Website of Cartoon Network and experiment with the Web games.