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Cartoon Network to launch kids magazines in India

12-December-2001
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Cartoon Network to launch kids magazines in India

exchange4media has learnt from reliable sources that, Cartoon Network is finalising plans to launch its world famous comics in India soon. The publishing tie-up has been worked out with a well-known publishing house and this initiative will be part of the Off Channel division at Turner India.

The world famous characters of Sccoby-Doo, Tom and Jerry ET all could soon be visible on the magazine racks in India. Though it is yet to be ascertained which of the comics are to be launched, but kids for sure would have more reasons to celebrate.

Worldwide, kids magazines are very popular and big business. Cartoon Network has a major presence by virtue of its monthly magazines, including Cartoon Cartoons, which is a compilation of the latest top toons and yesterday's classics and is priced at 2 USD per issue.

Cartoon Network also has Dexter’s Laboratory, which is based on boy scientist Dexter (and his big sister Dee Dee) and his hilarious, hit TV series on Cartoon Network and is again priced at 2 USD.

Other competing magazines like Looney Tunes Crafty Kids are also very popular as they have fun projects, which enhance math and reading skills and foster creative confidence. Classic Looney Tunes characters are pictured throughout to navigate kids through the features. They add a touch of humor and point out the projects that require more time and extra help from an adult. There are other magazines, also in the international market like Hopscotch for Girls, Kid City, Creative Kids, Surprises, Children’s Digest, Turtle, Playmate, which are extremely popular with kids.

Disney has already entered the Indian market through its association with Rohinton Maloo promoted Mediascope. Check this space for more…

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