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Cartoon Network to combine online, offline activities

08-March-2001
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Cartoon Network to combine online, offline activities

Cartoon Network has decided to combine its offline and online activities to broaden viewership base and extend the brand equity which in turn will lead to increased revenues. It will also launch branded apparel and publications featuring its cartoon characters this year.

Cartoon Network also recently launched cartoonnetworksindia.com so that Indian audiences can interact with their favourite cartoon stars. Features include Web premiere toons and toon games.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.