Top Story


Home >> International >> Article

Cartoon Network to become 24-hour channel from July 1

Font Size   16
Cartoon Network to become 24-hour channel from July 1

It's shut-off time for movie classics and extended air-time for toons as Turner International in India is on the channel re-alignment drive. Effective July 1, 2001, the toon channel will be a 24-hour channel, lapping up an additional 8 hours of exciting toons from the existing 16 hours. The classic English Channel from the Turner International Bouquet, TCM is going to be wrapped up from the Indian skies.

Anshuman Misra, Managing Director, Turner International, said that TCM will be taken off-air as it is being wrapped up even in the other Asian centers as well. He said that 24-hours of toons on Cartoon Network was on the cards for some months now and the new scheduling strategy for the network has now been finalised.

Currently, even as TCM is being taken off-air, the toon world is getting exciting. In the past six months, Turner had unbundled several plans for Cartoon network's redefined scheduling and programming strategy. Cartoon Network is already infusing $450 million into the production and distribution of genext cartoons in India and its other Asian markets.

Alongside the extended programming, Cartoon network is also set to rollout a new look channel and other frills for the Indian audience. The fresh burst of investments by the toon channel are aimed at propping up the regional programming drive launched by the channel in India and south-east Asian markets including Taiwan and Philipines.

Over a period of five years, Cartoon Network will focus on it's original toon production and distribution.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO