It's shut-off time for movie classics and extended air-time for toons as Turner International in India is on the channel re-alignment drive. Effective July 1, 2001, the toon channel will be a 24-hour channel, lapping up an additional 8 hours of exciting toons from the existing 16 hours. The classic English Channel from the Turner International Bouquet, TCM is going to be wrapped up from the Indian skies.
Anshuman Misra, Managing Director, Turner International, said that TCM will be taken off-air as it is being wrapped up even in the other Asian centers as well. He said that 24-hours of toons on Cartoon Network was on the cards for some months now and the new scheduling strategy for the network has now been finalised.
Currently, even as TCM is being taken off-air, the toon world is getting exciting. In the past six months, Turner had unbundled several plans for Cartoon network's redefined scheduling and programming strategy. Cartoon Network is already infusing $450 million into the production and distribution of genext cartoons in India and its other Asian markets.
Alongside the extended programming, Cartoon network is also set to rollout a new look channel and other frills for the Indian audience. The fresh burst of investments by the toon channel are aimed at propping up the regional programming drive launched by the channel in India and south-east Asian markets including Taiwan and Philipines.
Over a period of five years, Cartoon Network will focus on it's original toon production and distribution.