Top Story

e4m_logo.png

Home >> International >> Article

Cartoon Network plans to increase Hindi content

06-February-2002
Font Size   16
Share
Cartoon Network plans to increase Hindi content

Keeping a eye on Walt Disney’s plans to enter the Indian market as a completely Hindi channel, Cartoon Network has decided to increase its Hindi language content from 8 to 16 hours a day.

The Hindi content will be aired from 5:00 a.m. to 9:00 p.m., while English language programming will continue to be screened in the night hours.

In the night hours after 9:00 p.m., Cartoon Network will be targeting a slightly older audience through its English language programming. Due to this reason Cartoon Network has characters like Johnny Bravo in this time band.

Cartoon Network, however, will be available in English for the southern region. Besides, a Tamil band content is telecast on Fridays, Saturdays and Sundays.

According to the company sources, the channel registered a 40 per cent growth in advertising revenue for the calendar year 2001

Source: Financial Express

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education