Keeping a eye on Walt Disney’s plans to enter the Indian market as a completely Hindi channel, Cartoon Network has decided to increase its Hindi language content from 8 to 16 hours a day.
The Hindi content will be aired from 5:00 a.m. to 9:00 p.m., while English language programming will continue to be screened in the night hours.
In the night hours after 9:00 p.m., Cartoon Network will be targeting a slightly older audience through its English language programming. Due to this reason Cartoon Network has characters like Johnny Bravo in this time band.
Cartoon Network, however, will be available in English for the southern region. Besides, a Tamil band content is telecast on Fridays, Saturdays and Sundays.
According to the company sources, the channel registered a 40 per cent growth in advertising revenue for the calendar year 2001
Source: Financial Express