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Cartoon Network, Parle strike promotional alliance

14-September-2001
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Cartoon Network, Parle strike promotional alliance

Cartoon Network has entered into promotional alliance with Parle Products Limited for their popular biscuit Krackjack. With every purchase of 75 gms pack of Krackjack biscuits, children will get on exclusive Scooby-Doo sticker and tattoo absolutely free! The promotion will be extensively supported by commercials, which will run on national channels.

Kids can start their very own Scooby-Doo collection, as there are over 50 different types of stickers and tattoos up for grabs! The fun giveaways are available in specially packed Krackjack biscuits featuring Scooby-Doo.

“We are confident that the combination of Cartoon Network’s hugely popular Scooby – Doo and Parle’s Krackjack biscuits will boost our volumes”, said Pravin Kulkarni marketing manager. Parle Products Limited. The duration of this at active offer is valid only until stock lasts.

Cartoon Network Off-Channel Commerce Group develops the licensing and merchandising, publishing, theme park, special events, retail and e-commerce businesses for Cartoon Network. This includes all off-channel marketing strategies for the Cartoon Network brand including the Cartoon Network originals or Cartoon Cartoons, to popularize and leverage their appeal beyond television.

Launched in the Asia Pacific in the Asia Pacific in 1994, Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros. MGM and Hanna-Barbera titles, the Network also showcases original series including courage the cowardly Dog, Dexter’s Laboratory, Ed, Edd n Eddy, I am Weasel, Johnny Bravo, Mike Lu & Og. Sheep in the Big City and The Powerpuff Girls under the Cartoon Cartoons banner. Cartoon Network has emerged as one of the most popular entertainment channels among kids and is currently seen in over 23 million cable homes in the region.

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