Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

International Cartoon Network expecting 35 per cent increase in advertising revenues

Cartoon Network expecting 35 per cent increase in advertising revenues

Author | NULL | Monday, Jan 01,1900 7:25 AM

A+
AA
A-
Cartoon Network expecting 35 per cent increase in advertising revenues

Cartoon Network is expecting a 35 per cent growth in advertising revenues in the current financial year.

According to Jennifer Fletcher, senior vice-president (advertising) Turner International, Asia Pacific, India is a priority market for the Cartoon Netowrk. Over the last nine months the channel have brought in a lot of localisation in the programming. At present, Cartoon Network have nine hours of Hindi and two hours of Tamil programing. The channel have also customised a lot of their promotions and adapted to the local market. All this will help them to achieve a 35 per cent growth in the advertising revenues.

Cartoon Network has acquired some local animation content namely the Pandavas and Sindbad.

Tags: e4m

Write A Comment