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Capital bags LG washing machine account

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Capital bags LG washing machine account

Capital Advertising has bagged the Rs 7 crores account of LG Electronics India Ltd's (LGEIL) washing machine brand, Fabricare. The account moves from Lowe Lintas, Delhi.

Besides this new account, Capital Advertising already has LG's vacuum cleaners, microwave ovens, refrigerators and the company's corporate advertising in its kitty.

The total LG account with Capital is approximately Rs 20 crores. The Rs 15 crores refrigerator account was acquired by the agency in December 2001.

As far as LG's strategy is concerned, the company is targeting growth in both the fully- automatic as well as the semi-automatic washing machine categories.

For the washing machine brand, plans are afoot to have an integrated campaign which may include a television commercial and below-the-line advertising as well.

According to industry sources, Capital is going to touch Rs 50 crore turnover in March 2002 and expects to be a Rs 70 crore agency by December 2002.

Source: Business Standard


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