Zee Telefilm Ltd. And Sterling Infotech announcement of a joint venture for a KU-band direct-to-home (DTH) raises some vital issues, including whether such joint venture can get past government regulations. The reason being: · Prima facie they cannot come together for a DTH company as the sectoral cap is 20 per cent as per announcement made by I&B ministry. · Since Sterling Infotech has directly/or indirectly have over 25 per cent equity stake in both Broadcast Worldwide and ETC channel, can the company be called a promoter of these broadcasting companies along with other main promoters. If the answer is yes then the government need to clarify further on investors who have made substantial investment in their individual capacity or through their companies in more than one broadcasting company and hold equity stakes.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions