Calcutta City Cable Network (CCCN) plans to go ahead with plans for nationwide interactive television productions, following the green signal from the department of telecommunications, which will provide the leased line connections.
CCCN is making nationwide interactive programmes through DoT’s lines. The channel was in talks with media house, as it would need around Rs 10 crores to implement the project.
CCCN will also ask viewers to pick a movie from a menu, thus ensuring that viewers gets to see what they want. This interaction will be via the telephone, unlike the Internet initiative of Star Movies.
The programmes lined up by CCCN are a show on retail shopping called Kena Kata, aimed at bridging the gap between retailers and buyers.
According to a TAM report, CCCN, before going off air last year—had the second highest viewership among Bengali channels. CCCN is buying sponsored programmes for Rs 3,000 and 270 seconds of free commercial time.
CCCN was launched in September 1998, but went off air in November last year, after a dispute with its distributor, RPG Netcom, over carriage fees. It came back on last month. It claims a reach of 800 sq. km in Kolkata and its outskirts via RPG Netcom. It transmit from 2.00 p.m. to midnight.