Top Story

e4m_logo.png

Home >> International >> Article

Cable Video merges with CVO Holdings

09-October-2001
Font Size   16
Share
Cable Video merges with CVO Holdings

Cable Video (India) Limited has been merged with the parent company, CVO Holdings, as part of Hinduja Group’s strategy to reduce the number of subsidiaries under Hinduja TMT. The swap ratio for the merger is 1:1.

CVO Holdings recently bought out Oxygen, an interactive music channel. The plan is to launch a few thematic channels, which would be offered as a package with Internet through a group company IndusInd Media & Communications.

The plan to raise funds through an IPO has also been deferred. The process of renaming the merged entity is on.

The Hindujas earlier owned a 51 per cent stake in CVIL, while the balance was held by the promoters of video cassette distribution companies Bombino, Indus and Time. CVIL ran the CVO cable movies channel and owned the brand Cable Master, which licensed movies to cable operators.

Swayed by the convergence economy, the Hindujas changed their plans for CVIL. Hinduja TMT took a 51 per cent stake in CVIL via CVO Holdings. The balance 49 per cent was with the Time, Indus and Bombino promoters.

In the merged entity, the shareholding pattern will remain the same. Hinduja TMT will continue to hold 51 per cent and the balance will be with the other partners. The focus of CVIL will be on increasing ad and subscription revenues from the cable movie channel, CVO. The revenues for the CVO channel were affected in the last financial year.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.