Top Story

e4m_logo.png

Home >> International >> Article

Cable operators can be penalised for beaming cigarette ads

22-March-2001
Font Size   16
Share
Cable operators can be penalised for beaming cigarette ads

Cable operators beaming channels that feature events sponsored by overseas cigarette companies can be penalised for violating the advertising and sponsorship code contained in the proposed Tobacco Bill 2000.

It’s been pointed out that cigarette giants like Marlboro sponsor Formula 1 auto racing events that are regularly shown in ESPN and Star Sports. Besides auto racing, golf is another sport supported and sponsored by cigarette companies and telecast in channels like CNBC. This could get cable operators into trouble with the law over showing tabacco advertisements.

Legal experts are of the opinion that the Bill proposing to ban advertisements and sponsorships by Indian cigarette companies would not be in a position to control campaigns run by global brands through media that has a very high viewership / readership in India.

Indian cigarette companies are already fighting a grim battle to ward off competition from smuggled brands. Industry observers claim that smuggled brands have already captured nearly 10 per cent of the premium brand segment.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by