Top Story

e4m_logo.png

Home >> International >> Article

Cable operators can be penalised for beaming cigarette ads

22-March-2001
Font Size   16
Share
Cable operators can be penalised for beaming cigarette ads

Cable operators beaming channels that feature events sponsored by overseas cigarette companies can be penalised for violating the advertising and sponsorship code contained in the proposed Tobacco Bill 2000.

It’s been pointed out that cigarette giants like Marlboro sponsor Formula 1 auto racing events that are regularly shown in ESPN and Star Sports. Besides auto racing, golf is another sport supported and sponsored by cigarette companies and telecast in channels like CNBC. This could get cable operators into trouble with the law over showing tabacco advertisements.

Legal experts are of the opinion that the Bill proposing to ban advertisements and sponsorships by Indian cigarette companies would not be in a position to control campaigns run by global brands through media that has a very high viewership / readership in India.

Indian cigarette companies are already fighting a grim battle to ward off competition from smuggled brands. Industry observers claim that smuggled brands have already captured nearly 10 per cent of the premium brand segment.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education