Buena Vista Television India, a division of Walt Disney India, has bagged a contract from Sahara TV for its ad sales function. The deal is initially for a three-year period. The contract is for all programmes on the channel. Buena Vista will also handle advertising sales for any future channels that Sahara plans to launch.
Confirming the move Buena Vista CEO Pratik Basu, said "We have been given the sales function of Sahara TV. The deal is initially for a three-year period which started early this month."
Sahara TV is currently in the process of re-packaging its channel and has also consolidating its programming strategy. All these have prompted the channel to hand over the responsibility of generating advertising revenue to a third party.
The contract is for all programmes on the channel. It is understood that Buena Vista will also handle advertising sales for any future channels that Sahara plans to launch.
According to industry sources, Sahara TV generates about Rs 12 crore of advertising revenue per year. The total advertising revenue from the general entertainment satellite channels stands at about Rs 1,800 crore.
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