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Buena Vista to look after ad sales of Sahara TV

06-April-2001
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Buena Vista to look after ad sales of Sahara TV

Sahara TV has handed over its ad sales function to Buena Vista Television India. The deal is for a three-year period starting April this year. This will be for all programmes on the channel. Buena Vista will also handle advertising sales for any future channels that Sahara plans to launch. This is the first time that Sahara has handed over the responsibility of generating advertising revenue to a third party.

Sahara TV has handed over its ad sales function to Buena Vista Television India. The deal is for a three-year period starting April this year. This will be for all programmes on the channel. Buena Vista will also handle advertising sales for any future channels that Sahara plans to launch. This is the first time that Sahara has handed over the responsibility of generating advertising revenue to a third party.

Sahara generates about Rs 12 crore of advertising revenue each year. The total advertising revenue from the general entertainment satellite channels stands at about Rs 1800 crore.

Buena Vista will earn a marketing fee of 15 per cent on gross advertising revenues from this deal with Sahara.

Buena Vista Television India is a division of Walt Disney India. The company has entered into a tie-up with Doordarshan for the distribution of DD Sports.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.