Top Story

e4m_logo.png

Home >> International >> Article

Broadcasters request for review of 20 pc sectoral cap in DTH

27-February-2001
Font Size   16
Share
Broadcasters request for review of 20 pc sectoral cap in DTH

The top officials of Star, Zee, Sony and Doordarshan met the government representative to deliberate on DTH. This was probably the last time that at top-level meeting took place on DTH before placing it in the public domain. The group of broadcasters has again asked the government to review the 20 per cent sectoral cap in forming the DTH platform.

The government had invited the top honchos of the leading media companies of the country and the Indian Broadcasting Foundation (IBF) for their views on DTH. While the DTH guidelines are expected to be issued next week, it’s likely that the government would consider the views aired by the broadcasters at the meet.

Even though the law ministry had approved the DTH guidelines early last week, the information and broadcasting ministry, which had formulated the guidelines, kept DTH under wrap for all these days. It seems that the I&B ministry was waiting to pass the DTH modalities by the top bosses of the Indian media world before letting it out to the world.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi