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Broadcasters, advertisers in hectic parleys before meeting on TRP issue

12-September-2001
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Broadcasters, advertisers in hectic parleys before meeting on TRP issue

Broadcasters, advertisers are in hectic parleys and strategising before the much anticipated meeting on 14th September, to deliberate on the recent TRP scam. It is expected to be a stormy meeting by all means. The objective will be to trace the motive behind the leak of peoplemeter homelists in Mumbai and Chennai and to find the solution to the resulting problem.

INTAM, has decided to exchange views on the issue with its international counterparts, before going to the meeting with broadcasters and advertisers. Ashok Das, head of INTAM is travelling to Bangkok to meet his counterparts from other regions to discuss the serious lapse in TRP confidentiality. The Bangkok meet is scheduled for today.

The other rating agency TAM, is also holding brainstorming sessions, before taking questions from the advertising and broadcasting fraternity at Mumbai.

TAM officials met representative of the AAAI and decided to change the list of its panel / sample names which was leaked. TAM has even set a deadline of three weeks, by which its panel would be refreshed.

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