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International Britannia to extend Tiger brand to dairy, bread

Britannia to extend Tiger brand to dairy, bread

Author | NULL | Monday, Jan 01,1900 9:28 AM

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Britannia to extend Tiger brand to dairy, bread The success of the Tiger concept, as a mass market brand, had become a starting point for Danone, which holds 22 per cent in the company. Dannone is also thinking on the lines of having similar mass based products in countries such as Indonesia and Malaysia.
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