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Britannia and McDonald's to sponsor JKBC

22-February-2001
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Britannia and McDonald's to sponsor JKBC

Junior Kaun Banega Crorepati, the gameshow for kids on Star Plus, has lined up two sponsors. Britannia and McDonald's have confirmed their sponsorship for the show, which is yet to be launched. The initial commitment from these sponsors will be for a period of 13 weeks. It is still unclear whether the sponsorship will be restricted to Star Plus or is likely to be spread across the network.

Like Kaun Banega Crorepati, JKBC will be hosted by Amitabh Bachchan.

JKBC will target school children up to 15 years of age. The money will be retained for the child's higher education. The success of KBC has been the motivation for the launch of JKBC. There are a few gameshows for kids at this stage - the more prominent ones being Bournvita Quiz Contest on Zee TV and Sports Olympiad on ESPN, hosted by Mr. Derek O'Brien and Mr. Harsha Bhogle respectively.

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