If the industry sources are to be believed, Zee Networks may have already roped in Ms. Divya Gupta, the existing Chief Operating Officer of The Media Edge (TME), part of Rediff/DY&R. It is expected that her experience in media buying and planning would help Zee Networks in formulating strategy to improve advertising revenue realization.
Ever since the KBC hit Zee, it has been struggling to regain its lost leadership position. As reported earlier, Zee has gained some lost ground since gameshows have started losing viewership.
As reported earlier Mr. Sandeep Goel has already joined as CEO of Zee Networks and would be looking after the entire bouquet of channels.