Top Story

e4m_logo.png

Home >> International >> Article

Breaking News: Mudra’s loss is McCann’s gain

30-April-2001
Font Size   16
Breaking News: Mudra’s loss is McCann’s gain

Madura Garments which owns big brands like Louis Philippe, Van Huesen, Elsee, Allen Solly, Peter England and Byford, is keen on changing its advertising agency from Mudra (Bangalore) to McCann (Delhi). The informed sources have confirmed that Mr. Rajal Kulshreshtha from McCann (Delhi) flew to Bangalore for the pitch and was able to convince the client and the clincher here was good media strategy presentation and better rates on certain key TV channels.

It is not yet known whether the account would be handled by McCann Delhi or its Bangalore branch. Madura Garment is part of Coat’s Viyella, one of the India’s largest textile company employing 13,700 people with a turnover of over Rs 960 crore.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign