Madura Garments which owns big brands like Louis Philippe, Van Huesen, Elsee, Allen Solly, Peter England and Byford, is keen on changing its advertising agency from Mudra (Bangalore) to McCann (Delhi). The informed sources have confirmed that Mr. Rajal Kulshreshtha from McCann (Delhi) flew to Bangalore for the pitch and was able to convince the client and the clincher here was good media strategy presentation and better rates on certain key TV channels.
It is not yet known whether the account would be handled by McCann Delhi or its Bangalore branch. Madura Garment is part of Coat’s Viyella, one of the India’s largest textile company employing 13,700 people with a turnover of over Rs 960 crore.
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