Brandquiver, the Internet marketing consultancy outfit, is launching a new e-mail campaign automation tool—Falcon version 1.0. The tool is aimed at marketers and campaign managers using the Internet to build brands and reach the target audience.
This is the first in a series of products that the company will be launching, to enable marketers to effectively exploit the potential of the Internet. Falcon comes pre-loaded with advanced database handling and profiling features.
Falcon version 1.0 comes pre-loaded with seven different hypertext markup language (HTML) templates to speed mail creation. It also has an easy viewing thumbnail preview to facilitate template viewing and replacement of images in the template.
Brandquiver is part of the Delhi-based Brand Dotcom Ltd. According to estimates, direct e-mail is the fastest growing application on the Internet. It is already a $1.3 billion market in the US, with an annual growth rate of 300 per cent. Brand Dotcom is targeting net revenues of Rs 5 crores for the current fiscal and hopes for a modest Rs 1 crore from Falcon.