Top Story

e4m_logo.png

Home >> International >> Article

BPL Mobile forges marketing alliance with WorldSpace Corporation

14-November-2001
Font Size   16
Share
BPL Mobile forges marketing alliance with WorldSpace Corporation

BPL Mobile has forged a marketing alliance with WorldSpace Corporation, distributor of multimedia and satellite digital radio broadcasting services.As part of the tie-up, BPL will offer a special festive offer to their subscribers. BPL users will get a discount of 12 per cent on the WorldSpace Satellite Radio receivers. BPL Mobile and prepaid subscribers will receive 8 per cent on the maximum retail price and the balance four per cent as free airtime on its mobile phone.

Users can also dial 745 from their BPL mobile handsets to book and get home delivery of receivers. Initially, BPL will showcase WorldSpace's technology products and services across 16 BPL Mobile galleries.

WorldSpace Corporation will cash in on the present cellular subscriber-base and the marketing strengths of BPL Mobile. The cellular operator has over 3.5 lakh users in Mumbai and distribution strength of more than 16 galleries and 3,500 outlets across the city.

Powered by three satellite, WorldSpace broadcasts music across 18 time zones, 24 hours a day, 365 days a year. It also offers news from international broadcasters like BBC, CNN and Bloomberg.

At present, the Indian broadcasters on the WorldSpace platform include BPL Indigo, Radio Mid-Day, RM Radio and the Asianet group.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers