BPL Mobile has forged a marketing alliance with WorldSpace Corporation, distributor of multimedia and satellite digital radio broadcasting services.As part of the tie-up, BPL will offer a special festive offer to their subscribers. BPL users will get a discount of 12 per cent on the WorldSpace Satellite Radio receivers. BPL Mobile and prepaid subscribers will receive 8 per cent on the maximum retail price and the balance four per cent as free airtime on its mobile phone.
Users can also dial 745 from their BPL mobile handsets to book and get home delivery of receivers. Initially, BPL will showcase WorldSpace's technology products and services across 16 BPL Mobile galleries.
WorldSpace Corporation will cash in on the present cellular subscriber-base and the marketing strengths of BPL Mobile. The cellular operator has over 3.5 lakh users in Mumbai and distribution strength of more than 16 galleries and 3,500 outlets across the city.
Powered by three satellite, WorldSpace broadcasts music across 18 time zones, 24 hours a day, 365 days a year. It also offers news from international broadcasters like BBC, CNN and Bloomberg.
At present, the Indian broadcasters on the WorldSpace platform include BPL Indigo, Radio Mid-Day, RM Radio and the Asianet group.