BPL Innovision’s Indigo Radio Pvt. Ltd. is getting its acts together and plans to launch its FM channel – Indigo FM by October this year.
The company is still keen on its FM plans and is prepared to wait until the issues are sorted out. Meanwhile, there is a new strategy on the cards: focussing on its music label, Indigo Music; is going ahead on its plans for Web radio; look at other opportunities to air its channels as part of the “BPL future copyright” game plan and explore DTH opportunities in the radio space.
Indigo Radio has already put together a team of 12 people in Bangalore and four people in Cochin to beef up on the programming front. The company’s test studio in Bangalore is currently finalising the formats of presentation, contents and the nature of music that the Indigo will play across all its channels – radio and the Web.