Top Story

e4m_logo.png

Home >> International >> Article

BPL Indigo to introduce exclusive radio channel for women

29-June-2001
Font Size   16
Share
BPL Indigo to introduce exclusive radio channel for women

BPL Indigo plans to introduce a new radio satellite channel exclusively for women. To be called Indigo FEM, the radio channel will be broadcast by the Worldspace platform and is currently undergoing test runs.

The BPL Indigo group already has a radio channel called Indigo FM running on the Worldspace platform and it is broadcast out of Singapore. Indigo FEM would be the second offering from the Indigo bouquet. The company had been awarded licenses to operate FM services in Cochin and Bangalore but had asked for a time extension in furnishing the required bank guarantees.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems