More than 35 players in the video cassettes and CDs business have formed Video Federation of India, a body to combat the problem of piracy plaguing the Rs 12,000 crore entertainment industry in India. The body comprises of players like Ultra Group, T-Series, Shemaroo, Time and Discovery Group. The body will become operational by next week.
The agenda before the body will be to protect the rights of the companies in the business of manufacturing or marketing video cassette and CDs tackle the menance of priracy and grow the market. The body is also expected to build consumer awareness through television campaigns.
In an effort to bridge the price difference between the pirated and original cassettes to push their industry, the players have already decided to lower the price of casettes. The body will also present its case to the government in order to uplift and protect the rights of the companies.