Top Story


Home >> International >> Article

Body formed to fight video piracy

Font Size   16
Body formed to fight video piracy

More than 35 players in the video cassettes and CDs business have formed Video Federation of India, a body to combat the problem of piracy plaguing the Rs 12,000 crore entertainment industry in India. The body comprises of players like Ultra Group, T-Series, Shemaroo, Time and Discovery Group. The body will become operational by next week.

The agenda before the body will be to protect the rights of the companies in the business of manufacturing or marketing video cassette and CDs tackle the menance of priracy and grow the market. The body is also expected to build consumer awareness through television campaigns.

In an effort to bridge the price difference between the pirated and original cassettes to push their industry, the players have already decided to lower the price of casettes. The body will also present its case to the government in order to uplift and protect the rights of the companies.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO