Prasar Bharati received only three
bids for the prime time slots on DD Metro. After the
pre-qualification bids were opened at Mandi House
yesterday, it became clear that those in the fray
included Sir Adhikari Brothers (SAB), Pritish Nandy
Communications and a little known company Prachar
Communication. The big names kept away again from
The bids will be opened today, but
it is highly unlikely that these will outstrip Rs 121
crore, the amount which Nine Broadcasting paid last
year for the 7 and 10 p.m. slots on DD Metro for a
one-year contract which comes to an end later this
year. This year, the contract will be signed for a
period of three years.
However, controversy seems to be
building around PNC’s bid. According to DD sources,
PNC has some outstanding against it - grounds good
enough for the mandarins of Mandi House to raise
questions on the validity of PNC’s bid.
Prasar Bharati board is yet to
take an independent view on the lone bid of Rs 50 lakh
received during the first round from Moving Pictures
for the 11 pm-12.30 am slot. Terms and conditions for
bid state there shall be a 10 per cent annual increase
in the bid amount quoted.
Dividing the time band into
one-hour slots, it had laid the floor price of Rs 22.5
crore, Rs 32.5 crore, Rs 42.5 crore and Rs 17.5 crore
for the four hourly slots between 7 p.m. and 11pm.
One of the concerns of the big
media companies was that original programming had to
be supplied to DD, coupled with other stringent