Top Story


Home >> International >> Article

Bharti ropes in Bollywood stars to widen its consumer base

Font Size   16
Bharti ropes in Bollywood stars to widen its consumer base

Bharti is rejuvenating Magic, the entry-level pre-paid card by roping in Shahrukh Khan and Karisma Kapoor as brand ambassadors. The Bollywood icons are expected to provide the right support values to the mass product.

Bharti will focus on Sec B and C categories which are capable of doubling the user-base in a year. There are 2.75 lakh pre-paid card users in the country of which Bharti has a market share of 60 per cent followed by Essar’s Speed card.

Industry sources suggests that the Sec A users are only a handful and the user base is likely to reach saturation point shortly. If the cellular industry doesn’t jump into the fray of hooking the mass market, they will be left behind in the race.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’