BBC Worldwide, the commercial arm of BBC plans to focus on licensing of television software and publishing in India. According to BBC officials about 8-10 per cent of BBC Worldwide ‘s television licensing revenues come from the Indian market.
BBC has licensed television programmes to a host of TV channels such as Doordarshan, STAR Plus, STAR World, Discovery among others.
BBC also plans to launch a 100 episode digitally animated series – Make Way For Noddy – after March 2002 in India preferably on a general entertainment channel. According to Monisha Shah, director BBC Worldwide India, discussions are already on with some TV channels.
In preparation for the launch, BBC Worldwide has tied up with Egmont Imagination, a 100 per cent subsidiary of Danish media house, Egmont International Holding Limited. Egmont will produce Noddy books locally and hopes to price them competitively.
The current licensing agreement with BBC Worldwide for Noddy series is on for three years. The books are scheduled to come out next month. Egmont plans to start with 50 titles in the first six months and add another 50 titles in the following six months.