Cable television viewers connected to RPG Netcom’s systems in Kolkata can now listen to the BBC’s popular radio service on the three-year-old Radio snap!, which also broadcasts popular video programmes apart from public service information.
RPG Netcom, provides cable signals to more than 200 franchisees covering more than 2000 cable operators, claims over 75 per cent of marketshare in and around Kolkata.
According to industry sources, BBC is open to similar opportunities in other areas of India. BBC has tieups with around 130 radio stations around the world, but this is its first with a cable TV radio. BBC World Service is also available via receivers tuned to the WorldSpace satellite system.
The BBC radio programmes will come in live from London via satellite link and be available to Radio snap! viewers with all the clarity of FM radio informed sources.
BBC programmes will run from 2:30 p.m. to 6:30 a.m. the next day, and RPG Netcom will be free to show advertisements since these will not clash with the audio input.