Top Story


Home >> International >> Article

BBC World open to sponsorship

Font Size   16
BBC World open to sponsorship

The process of commercialisation at BBC has begun in full swing. For the first time, the news and current affairs on BBC World on PAS4 beam, which is meant for South Asia (including India) and the Middle East, has been thrown open to sponsorship. Strategically enough, it's the `Weather Report' in the news section, which is being sponsored first.

Advertising on BBC was like blasphemy till a few years ago. Then succumbing to the times and falling revenues, the institution began relaxing it’s advertising rules, but only to a limit. It started accepting advertisements for only those programmes which were not related to news, current affairs and business.

In May 2000, however, BBC World took a revolutionary step by opening up the `Weather Report' of its PAS 2 beam, meant for the Asia-Pacific region, for sponsorship. Now the step has been taken to a logical conclusion by getting a sponsor for the `Weather Report', which is part of the news section, on the PAS 4 beam as well.

While the weather section on PAS 2 beam (Asia-Pacific) was being sponsored by United Airlines, the one on PAS 4 (South Asia and Middle-East) has just got sponsorship from Amtrex Hitachi Appliances Ltd. With that, for the first time, BBC World has started accepting advertisements for its news section for the Asia beam.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.