Top Story


Home >> International >> Article

BBC to use Horizon 2000 survey to market its channel in India

Font Size   16
BBC to use Horizon 2000 survey to market its channel in India

BBC World will use ‘Horizon 2000’ – a survey conducted by ORG-MARG and Starcom, for media planners and television advertisers to market its channel in India.

BBC World’s target advertisers will be information technology companies, consultancy companies, travel companies, banks and financial institutions, corporate campaigns and consumer goods. It will also be using the survey in international market as the companies there are eyeing India in a big way. BBC World’s Asian region’s advertising contributes 35 per cent to the global revenues, while India’s contribution to the Asian region is 15 per cent.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India