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BBC to step up business programming from India

17-November-2000
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BBC to step up business programming from India

In an effort to step up business programming from India, BBC News plans to enter into tie-ups with content companies in the country. Plans are also afoot to uplink the country from within as part of effort to do more "live" programming. Also in the pipeline is making India one of the hubs for production and content for its online activities. Tony Hall, director, BBC News said the broadcaster has taken a decision to step up business coverage from India. This will include live coverage of stockmarkets in the region, analysis and market round ups, and news features relating to Indian business. "However, our business programmes will be targeted at the general audience," Hall added. Hall said BBC is in the process of scouting for partners for its business programming. Talks in this regard are on with several companies BBC is all set to launch its second online channel over the next one year. This will supplement the existing online channel, BBC News Online. Hall said BBC plans to make India one of the hubs for production and content efforts relating to the online channels of BBC. The channel plans to enter into content and "eye-ball" generating tie-ups with Indian companies for the purpose, he added. On the radio front, Hall said BBC is providing technical help to All India Radio in fine tuning its FM radio channels which are slated to come up in 40 cities across the country over next one year. BBC is also helping Doordarshan roll out digital terrestrial broadcasting in the country. Hall said India is an important market for BBC, and investments in the country are expected to grow over the years. India is the only market where BBC is ahead of its worldwide competition CNN.

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