In a move to consolidate its presence among Indian viewers, BBC Worldwide Ltd., plans to launch a new reality show ‘Commando’ beginning January 1, 2002.
The series, covers the six-week training course at the Commando Training School at Belgaum in Karnataka — shows training of young Infantry Officers of the Indian Army — whose mission is to fight the enemy at close quarters, capturing enemy territory and establishing communication lines through reconnaissance missions.
BBC World has also kicked off a three-series print advertising campaign in India, which is expected to stay through till first week of January 2002.
According to media analyst’s, India accounts for over 11 million viewers out of BBC Worldwide Ltd’s global viewership of 192 million. In terms of ad sales, the Indian region (along with Middle East, Pakistan and Sri Lanka) accounts for around 35 per cent of BBC’s revenues.
According to TAM, BBC World’s share increased more than any other channel reaching up to 52 per cent (during September 9 and October 6, 2001), followed by CNN (38 per cent) and CNBC (10 per cent) among upmarket adults (C&S, SEC A and those above 25 years in the top nine cities).