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BBC to create single international news, information services division

01-November-2001
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BBC to create single international news, information services division

BBC has decided to create integrated international news and information division, bringing together BBC World Service and BBC World. The aim is to create a clear, coordinated presence in the international market and improve services.

The new division will work in partnership with BBC News, which will continue to gather and provide English language news and current affairs programmes.

Incidentally, Prasar Bharati Corporation has also decided to adopt the BBC model for synergising different departments and announced the merger of Doordarshan and AIR news divisions.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.