British Broadcasting Corporation (BBC) is all set to converge its television, radio, online and commercial divisions operations under one umbrella in India. A corporate strategy is being worked out to synchronise the new operation by this year-end.
According to industry sources, there is very little coordination between these divisions. To start with, all these division would be brought to work together in the same building.
According to Patrick Cross, Managing Director, BBC World will go digital from December 2001 from its existing analog signal mode. “We will still remain a free-to-air channel and won’t go pay in India,” said Cross.
According to Cross, BBC has not broken even in India yet. “It will take a couple of more years to realise the investment. It is a big market for us and have a reach in 11 million cable homes.” He added
Cross also said that BBC is negotiating with FM stations to air its newsmagazines. According to him the advertising revenues have fallen 10 per cent from the last years figures globally, when they had grown 40 per cent. But Indian operations have performed better with many Indian companies advertising on the channel.
As per TAM figures, BBC accounted for 52 per cent of all news audience in India despite stiff competition from both global and local news channels in the aftermath of the September 11 events.