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BBC, Prasar Bharati joins hand for AIDS awareness campaign

16-October-2001
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BBC, Prasar Bharati joins hand for AIDS awareness campaign

The BBC World Service Trust, a charitable arm of the BBC's World Service, is setting up a production partnership with Prasar Bharati to campaign for HIV/AIDS awareness and prevention's

The project is being undertaken on behalf of the National AIDS Control Organisation (NACO) and will concentrate on northern states of Uttar Pradesh, Uttaranchal, Rajasthan, Delhi and Haryana. The Trust is now seeking senior creative personnel from India to head the year-long project, likely to be started by December this year.

The project will involve TV programmes targeted at youth. One of the programmes envisaged an 'exciting' weekly half hour show aimed at 15-30 year olds watching Doordarshan from Delhi, Lucknow and Jaipur.

There are also plans for broadcasting thrice-weekly short-form drama series at peak viewing times, from Doordarshan Kendras in Delhi, Lucknow and Jaipur.

Plans are also afoot for launching an innovative phone-in show for young people on FM, with repeats on the main channel. This is scheduled to be the centerpiece of an AIR campaign on HIV/AIDS prevention from Lucknow.

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