Top Story

e4m_logo.png

Home >> International >> Article

BBC plans new commercial unit

25-January-2002
Font Size   16
BBC plans new commercial unit

British Broadcasting Corporation is to set up a new commercial arm to raise money from its assets. Yet to be given a name, the new entity will be the Corporation’s second unit devoted to the commercial arena, alongside BBC Worldwide, which generates cash from selling programmes and merchandising around the world.

The arm will be created by merging BBC Resources, BBC Technology and BBC Broadcast. The latter, currently part of BBC Television, is responsible for channel management, including branding, promotion and packaging.

Heading the new division will be Roger Flynn, formerly a senior executive at Prudential, Virgin and British Airways.

Flynn is expected to sit down with BBC director general Greg Dyke in coming months to agree five-year financial goals for the unit, which will have an estimated turnover of £450 million a year. The BBC is trying to make up for a shortfall in government funding of £1.1 billion over the next four years.

Money generated by the new unit will be pumped back into programming.

Source: Financial Times, 24 January 2002

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India