Top Story

e4m_logo.png

Home >> International >> Article

Banks to finance TV serial production

12-November-2001
Font Size   16
Share
Banks to finance TV serial production

Prompted by the success of soaps such as Kyunki Saas Bhi Kabhi.... and game shows like Kaun Banega Crorepati, banks are looking at the new business opportunity of financing the TV serials.

The issue of exploring options of deploying bank funds in film financing activity is expected to figure prominently in a meeting with public sector chief executives convened by finance minister Yashwant Sinha today.

Explaining why banks prefer TV serials to Bollywood films, Miditech CEO Nikhil Alva says that most TV serials are commissioned by channels and are bound by a contract, thereby reducing the risk factor. Films, on the other hand, are heavily box-office dependent and, therefore, involve risk.

Calling it a step in the right direction, Indian Broadcasting Foundation executive director Bhuvan Lall says if banks finance TV serials in an organised manner, one will get more of quality content on TV. However, according to one view in the industry, banks may be testing waters by financing TV serials before going in a big way into films.

It may be recalled that after the granting of industry status to the film sector, both Reserve Bank of India (RBI) and Industrial Development Bank of India (IDBI) formulated guidelines for banks and financial institutions to finance the film industry.

Although IDBI made tentative forays into financing film production, of late it has decided to go slow on this front.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.