Top Story


Home >> International >> Article

Balaji to review merger plans with Nine Network

Font Size   16
Balaji to review merger plans with Nine Network

The proposed merger between Balaji Telefilms and HFCL-Nine Broadcasting has come under a cloud with the Jeetendra-promoted production house expressing concern over the deadlock between Doordarshan and Channel 9 on the prime time 7 pm to 10 pm slot. The merger stipulated that Balaji would supply at least seven hours of television software each week to Channel 9. Besides, shows produced by Nine Broadcasting were to be made available to Balaji for adaptation to Indian audiences.

The delay in the merger has also been attributed to the uncertainty over the renewal of Channel 9’s 7 pm to 10 pm slot on DD Metro. Nine has asked for at least a five-year contract while DD is willing to offer an 18-month contract. At this stage, Star, Sony and Zee have expressed their interest to acquire this prime time slot.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...