Balaji Telefilms Ltd (BTL), is expecting to achieve a 30-per cent topline and a 50-per cent bottomline growth in the 2002-2003 fiscal.
According to industry sources these targets are relatively modest when compared to the company's turnover and profit growth in the current fiscal, they are indicative of a fairly substantial growth in a genre of television programming which has been a money-spinner in recent times.
Balaji is expected to end the current year with a 100-per cent increase in topline and a 600-per cent rise in bottomline, according to Mr Sanjay Dosi, Chief Executive Officer, BTL.
For the nine-month period ended December 31, 2001, BTL's net profit rose by 211 per cent to Rs 20.08 crore from Rs 6.46 crore in the year-ago period. Net sales during this period moved up by 124 per cent to Rs 77.47 crore as against Rs 34.53 crore in the year-ago period.
In nine months, BTL has already surpassed the previous year's net sales of Rs 48.88 crore by Rs. 28.59 crore.
At a time when the industry has been facing pressure on margins, BTL has been able to increase the price of its programmes. In the third quarter, BTL had a 35-per cent increase in programmes from Star TV.
Currently, BTL offers 16 serials to satellite channels. These include five programmes for regional channels in Tamil, Telugu and Kannada. For BTL, daily soaps and weekly serials will be the driver of its growth during the next fiscal too.
Source: Business Line