Top Story

e4m_logo.png

Home >> International >> Article

Balaji Telefilms expects 30 per cent topline growth in 2002-03

01-February-2002
Font Size   16
Balaji Telefilms expects 30 per cent topline growth in 2002-03

Balaji Telefilms Ltd (BTL), is expecting to achieve a 30-per cent topline and a 50-per cent bottomline growth in the 2002-2003 fiscal.

According to industry sources these targets are relatively modest when compared to the company's turnover and profit growth in the current fiscal, they are indicative of a fairly substantial growth in a genre of television programming which has been a money-spinner in recent times.

Balaji is expected to end the current year with a 100-per cent increase in topline and a 600-per cent rise in bottomline, according to Mr Sanjay Dosi, Chief Executive Officer, BTL.

For the nine-month period ended December 31, 2001, BTL's net profit rose by 211 per cent to Rs 20.08 crore from Rs 6.46 crore in the year-ago period. Net sales during this period moved up by 124 per cent to Rs 77.47 crore as against Rs 34.53 crore in the year-ago period.

In nine months, BTL has already surpassed the previous year's net sales of Rs 48.88 crore by Rs. 28.59 crore.

At a time when the industry has been facing pressure on margins, BTL has been able to increase the price of its programmes. In the third quarter, BTL had a 35-per cent increase in programmes from Star TV.

Currently, BTL offers 16 serials to satellite channels. These include five programmes for regional channels in Tamil, Telugu and Kannada. For BTL, daily soaps and weekly serials will be the driver of its growth during the next fiscal too.

Source: Business Line

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business